Erica Campbell - Communications Pro

Feature in the New York Times about Hines turning empty car lots into prime real estate
Hines Global CIO on CNBC
Hines named to Most Innovative Companies list in 2024
Hines scent launch makes the front page of the Wall Street Journal and TV

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Screen Shot 2021-08-10 at 5.36.08 PM.png — Cheddar films for the day from Convene

The return to work post-COVID-19 presented an opportunity to show how Convene is doing it right. Cheddar filmed from Convene for a day and interviewed the CEO and co-founder. This resulted in several live hits throughout the day and a taped segment.

Convene launches its new Virtual Meetings product

The Wall Street Journal featured the launch of new Convene’s Virtual Meetings product and described the company’s digital shift.

Screen Shot 2021-08-10 at 5.45.13 PM.png — Convene launches its new Studio product

Convene launched its Studio offering with an extensive feature by Business Insider that touted the company’s influence in shaping hybrid meetings and events.

Hospitality at Work

I developed the concept, script, and shot list for an investor video that helped Convene raise $150M.

Convene on Nasdaq.jpg — Culture is a big deal at Convene

I made it an even bigger deal by getting us in Times Square (for free).

Screen Shot 2021-08-10 at 5.51.27 PM.png — Welcome to the Convene Age.

I created the concept for this video that positioned Convene as a premium, safe place to meet and work in a hybrid format.

Travel thought leadership

As the corporate communications lead for MMGY Global, I created a thought leadership program that resulted in regular coverage by the New York Times.

Screen Shot 2021-08-10 at 9.40.03 PM.png — Uber and women’s safety

I was part of a team that organized an event for high-profile executives from the travel, transportation, and hospitality industries to support an initiative promoting women’s safety. It led to the development of important safety features in the Uber app.

Screen Shot 2021-08-10 at 9.53.11 PM.png — Sawasdee Spotify! Thailand launch

While at Weber Shandwick in Thailand, I helped create the launch plan and brand narrative for Spotify.

Screen Shot 2021-08-10 at 10.25.27 PM.png — MasterCard Priceless Thailand launch

I was the lead in Thailand and worked with the APAC regional team to launch Priceless in Thailand.

Screen Shot 2021-08-10 at 10.01.53 PM.png — MasterCard partners with Tourism Authority of Thailand

As the account lead for MasterCard, I launched several campaigns including a partnership with the national tourism authority to promote retailer partnerships.