For the past 15 years, I’ve worked with Fortune 500 companies and startups on their communications, PR, and marketing. I’ve gotten my clients on national TV, created award-winning campaigns, and helped companies surpass their revenue and fundraising goals.
I take a low-ego, high-output approach to work and am skilled at turning complexity into simplicity.
I have a master’s degree in communications and earned a digital marketing certificate from Cornell in 2020.
I started my career teaching English in Thailand and quickly transitioned to something I’m actually good at — PR & communications. Since then, I’ve worked with companies in the investment, real estate, social impact, technology, and hospitality industries.
I’m currently leading marketing and communications at New Story, a housing organization funded by impact investment and philanthropy. I’ve supported capital raises, led a brand repositioning, secured high-impact speaking engagements, refined our social media presence, and produced campaigns for U.S. and LATAM audiences. I’ve built and implemented two AI models for content production that have maximized efficiency.
Prior to this role, I led global PR at Hines, which is a real estate investment manager with $93B in assets in 30 countries. I established the company’s strategic media relations program, resulting in significant increases in share of voice, broadcast coverage on Bloomberg and CNBC, and feature stories in the Wall Street Journal and the New York Times.
Prior to that, I led PR at Convene, which is a premium meeting, event, and workplace company, increasing coverage by 40% year-over-year and sustaining 75% positive brand sentiment during COVID-19. Earlier, I worked with brands like Uber, Intrepid Travel, THAI Airways, Mastercard, and Spotify on the PR programs and launches in new countries.
I spent several years working in Bangkok, traveling around Southeast Asia, and learning Thai. I live in northern New Jersey with my spouse and two children and am a competitive Irish dancer.